Celebrate the summer Santa Monica Style!

Santa Monica Pier 360 Beach Festival celebrates the best of beach life with an awesome, FREE, all-ages festival! With ocean sports competitions, live music, food and drinks, interactive games, sampling by some of your favorite brands and so much more, Santa Monica Pier 360 offers a peek into iconic SoCal beach culture and brings together thousands of guests for a day of good vibes. Whether you’re hanging with the family, competing on land or at sea, or partying with your friends–Santa Monica Pier 360 Beach Festival has got it all! The action on the beach starts at 8:00am, and the Pier Festival is open at 10:00am.