COAST 2026 serves as the grand finale of the six-week World Cup activation series. This is a massive open street takeover that transforms Santa Monica into a giant pedestrian festival. Spanning from the Promenade and LA Metro stations across to Ocean Avenue, Colorado, Arizona, and the iconic Pier, the entire city comes together for one final celebration. This is the ultimate conclusion to the tournament energy, bringing the community into the streets for an unforgettable day of music, food, and culture.

Please note that there will be no car access to The Pierside Hotel on July 19, but hotel guests will receive a voucher from the front desk to access public parking lots for free.

What to Expect

• A complete open street takeover spanning the heart of the city
• The grand conclusion to six weeks of international World Cup celebration
• Live art installations and immersive visual performances throughout the streets
• Family-friendly activities and interactive zones across multiple city blocks
• High-energy atmosphere celebrating the global spirit of Santa Monica
• A massive fleet of food trucks offering a wide range of global flavors
• Expansive beer gardens and social zones for all-day connection
• The largest community festival of the year in a pedestrian-focused setting

Road closures (3 a.m. – 8:30 p.m. on July 19):

• Ocean Avenue from Wilshire Boulevard to Colorado Avenue
• Colorado Avenue from 5th Street to the Pier
• Arizona Avenue from 4th Street to Ocean Avenue
• Arizona Avenue and Colorado Avenue

Live On Stage